
W2C Group executes retail design plans efficiently, precisely and on budget for any number of stores and store footprints. We can do it all, from print to the manufacturing of fixtures, décor and POP.
Our print and fixture, furniture and hardware team ensure that our clients can expect best-case production times and costs by working with a variety of manufacturing partners across the globe.
We then review consolidated products for quality, often on-site with the manufacturer.
We handle the logistics, storage and shipping.
All while providing the clients full transparency throughout the process.
Retail is littered with award-winning designs that failed because they were impractical, too expensive to adopt at scale or connected better with artists than with customers.
Good retail design is about knowing the brand at its aspirational best and its customers, present and potential. It starts with us listening to the client's visions and comprehensive discussions with clients about retail branding strategies. Retail graphics and fixtures so the creative department, project managers, installation teams and, most important, the client are aligned throughout the process.
Retail design is art, science and engineering, and the details are critical. W2C Group has over a half-century of experience focusing on material selection, fixture assembly methods, end-user ergonomics and environmental impact.
Our approach considers the design implications on freight, packing and ease of retail installation, as well as on maintenance, lifecycle and legal requirements. Throughout the process, we perform whole-cost analysis and holistic value engineering, ensuring the client is informed every step of the way.